Educated at the prestigious University of Oxford and The School of Oriental and African Studies–University of London, the multifaceted Sharifah Alhinai is a cultural, creative industries, and strategic communications advisor, international journalist and writer, and curator.

Her roles as the founder Sekka, an award-winning independent London-based media brand centered on the Arab world with a reach of millions, and the founder of the Khaleeji Art Museum, the first digital museum dedicated to the art of the Arab Gulf States, for the past seven years, have provided her with invaluable insights, and her expertise has been sought by government entities, cultural institutions, and notable personalities, who have entrusted her as an advisor to reach their targets.

As a writer, Alhinai has woven words that have transcended borders and appeared in National Geographic, BBC, the Carnegie Endowment for International Peace Washington D.C. and more, resonating with millions of readers around the world. She also crafts literary works, and translates rich short stories and novels from the Arab world, bridging cultural divides in the process.

Beyond her strategic and literary prowess, Alhinai curates impactful art exhibitions, cultural events and conferences, bringing diverse experiences and stories to life.

She has earned numerous awards for her multidimensional work, and she has spoken about her journey at the University of Oxford, CNN Arabic, Expo City Dubai, the World Conference on the Creative Economy Dubai, the International Government Communication Forum in Sharjah, the Abu Dhabi International Book Fair, and more.